Great Design Changes Lives

Bachelor of Fine Arts in Art with a concentration in Graphic Design

Graphic designers communicate ideas that influence, inform, and captivate consumers. They are talented artists using a range of highly creative techniques in their graphic designs. Before they are out in the workplace, however, they need a place to grow, learn, and develop talent and perspective. That place is the BFA concentration in Graphic Design at AUM.

If you crave creativity and problem solving, you are just what this profession needs. Graphic Design increasingly uses Augmented Reality (AR), User Experience (UX) and User Interface (UI) in the construction of websites and mobile applications (apps). At AUM, faculty strive to put students at the forefront of design technique.

Visual and brand identity is very important to how a company is perceived by its consumers and the graphic design concentration teaches each student the importance of aesthetic principles, design methodology, and problem solving techniques aimed at helping a company create a unique identity in order to maintain a consistent brand across print, online, and television formats.

Companies inside and outside Alabama, recruit designers with talent and a formal graphic design education to create and maintain their public image. Students at AUM often enter internships that lead to permanent jobs after graduation.

Our professors are experts in the design field and are ready to inspire the next generation of artists in computer graphics, typography, and much more. The classes and studios at AUM are on the small side so you’ll have many chances for one-to-one learning and mentorships. You’ll master the skills you’ll need to take a project from conception to completion. 

This program also emphasizes building a professional portfolio for websites, graphic animations, advertisement, logos, and branding. You’ll create visual concepts by hand and by using the most widely recognized computer software in the design industries, like:

  • Pixologic ZBrush (a digital art tool used for sculpting, texturing, and painting)
  • Adobe Creative Suite (design tools like Photoshop, Illustrator, AfterEffects, Adobe XD, and InDesign)
  • User experience and web design software
  • Software that interacts with CNC machines

As a BFA candidate pursuing a concentration in Graphic Design, you will have the opportunity to present your professionally prepared work as a part of your capstone project.

Other concentrations in this BFA degree program include Painting and Drawing, Sculpture, and Photography.

The Know How

What you will know with a Graphic Design concentration from AUM


Know how to blend creativity, forward thinking, and technical skills to forge a new path for design.


Know how to use graphic design to positively influence social structures and cultural development.


Know how to elevate your thinking and expand your creative horizons to be competitive in the marketplace.


We encourage students to pursue internships and job opportunities while in school.


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Graphic Design




Why AUM for Graphic Design?

Click to explore your options with a concentration in Graphic Design.

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Is a Concentration in Graphic Design right for me?

What types of jobs can I get with a graphic design degree?

Check out our Career Discovery Board on this page to begin exploring your options. Contact us by phone or email so we can get you the answers you need.

Who might hire a graphic designer?

Any company, from small nonprofits to large corporations, that needs to communicate visually. Graphic design firms and ad agencies hire graphic designers to do project work for their clients in entertainment, healthcare, government, private business and other sectors.

I can’t draw. Can I still be a graphic designer?

Drawing talent would certainly be a plus, but not a requirement. The program curriculum is designed, step by step, to develop your skills as a graphic designer. That includes hand-drawing but also skills in digital typography, software, image editing, and photography.

What is the difference between a Bachelor of Fine Arts (BFA) degree and a Bachelor of Arts (BA) degree?

The BFA is a specialized degree with professional instruction in areas such as graphic design, sculpture, painting and photography. The BA is more generalized and provides students with opportunities for interdisciplinary study.


Career Discovery Board

What top-flight career will you choose?

Rewarding Occupations and Job Growth

You are off to great places. Check out the bright outlook of career options.
Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics. 

Career/Job TitleEntry-level EducationJob Growth 2020-2030Annual Median Salary
Special Effects Artist and AnimatorBachelor’s Degree16% (Much faster than average)$77,700
Web Developer and Digital DesignerBachelor’s Degree13% (Faster than average)$77,200
Graphic DesignerMaster’s degree3% (Slower than average)$53,380
Film and Video EditorBachelor’s degree29% (Much faster than average)$61,900

Quick Facts

At AUM’s College of Liberal Arts and Social Sciences, you will have powerful learning experiences, working side by side with professors who have real-world experience.

Our academic departments include Communication and Theatre, Criminal Justice, Economics, English and Philosophy, Fine ArtsHistory and World Cultures, Political Science and Public Administration, Sociology, Anthropology and Social Work, and Army ROTC. To help you pay for college, you might qualify for one of our scholarships.

Bachelor of Fine Arts in Art with a concentration in Graphic Design


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Graphic Design

Program Guide


Required Courses

To complete this degree concentration, you will need to complete courses in the university core, fine arts, and electives. Contact the Department of Fine Arts for a current listing of courses required to complete this program.

The course listings below are only a few of the classes this concentration requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.

Course NumberCourse NameWhat you will know…
VISU 2702Digital Foundations Know how to solve problems with digital artmaking. The main difference between the self-taught designer and an artist with a Bachelor’s degree lies in these foundations. You will know how to solve problems with Raster images that use an array of pixels and Vector images that use a mathematical formula which defines the shape of an image.
VISU 2722Typography IKnow the art of arranging a message. You work with type faces that already exist to arrange and aesthetically, pleasing composition.
VISU 4742Advertising ArtKnow how to use creative skills and ingenuity to create a brand’s story. Create the best photos, illustrations, video and digital materials to promote the public image of a company.

The course listings above are a representation of what this academic program requires. For a full review of this program in detail please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.

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