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Marketing Minor (for Business Majors)

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College of Business

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Marketing Minor (for Business Majors)
In-Class

If you are an AUM Business major, a Marketing minor will help you gain a foundational understanding of marketing that will assist you no matter what job sector you’re in. Reaching clients, customers and donors is a constant need in business and non-profit organizations. With AUM’s Marketing minor, you’ll learn the skills and knowledge needed to appeal to customers in a constantly changing business environment.

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Marketing Minor (for Business Majors)

Program Overview

The course listings below are a representation of what this minor requires. Select elective courses may also be included. Students may have to take additional courses to fulfill the prerequisites of the required courses.

Course #Course Name
MKTG 4410Buyer Behavior
MKTGApproved Elective
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