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Marketing Minor (for Non-Business Majors)

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College of Business

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Marketing Minor (for Non-Business Majors)


People from all majors and career ambitions can benefit from understanding the fundamentals of marketing. After all, reaching clients, customers and donors is a constant need in business, consulting, entrepreneurship and non-profit organizations. A Marketing minor will help you gain a foundational understanding of marketing that will assist you no matter what job sector you’re in. With AUM’s Marketing minor, you’ll learn the skills and knowledge needed to appeal to customers in a constantly changing business environment.

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Marketing Minor (for Non-Business Majors)

Program Overview

The course listings below are a representation of what this minor requires. Select elective courses may also be included. Students may have to take additional courses to fulfill the prerequisites of the required courses.

Course #Course Name
MKTG 2000Marketing Foundations
MKTG 4410Buyer Behavior
MKTGApproved Elective
MKTGApproved Elective
MKTGApproved Elective
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