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Marketing Minor (for Non-Business Majors)
People from all majors and career ambitions can benefit from understanding the fundamentals of marketing. After all, reaching clients, customers and donors is a constant need in business, consulting, entrepreneurship and non-profit organizations. A Marketing minor will help you gain a foundational understanding of marketing that will assist you no matter what job sector you’re in. With AUM’s Marketing minor, you’ll learn the skills and knowledge needed to appeal to customers in a constantly changing business environment.
The course listings below are a representation of what this minor requires. Select elective courses may also be included. Students may have to take additional courses to fulfill the prerequisites of the required courses.
|Course #||Course Name|
|MKTG 2000||Marketing Foundations|
|MKTG 4410||Buyer Behavior|
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Dean, Professor | College of Business
Dr. Ross Dickens is currently Dean and Professor of Finance at the College of Business at the University of Auburn at Montgomery. He has held faculty positions at the University of Tennessee at Martin (where he was also the Dean of the College of Business & Global Affairs), the University of South Alabama (where he was also the Chair of the Department of Economics & Finance) and Louisiana Tech University. He earned his PhD in Finance at the University of Tennessee ? Knoxville, his MBA from the University of North Carolina ? Chapel Hill, and his B.S. in Business Administration from Presbyterian College. Before attending graduate school, he worked in the banking industry in South Carolina (first with the First National Bank of South Carolina and, then, with South Carolina National Bank after its purchased of FNBSC) and has taught at the Graduate School of Banking at Louisiana State University and the Alabama Graduate School of Banking. He has published over thirty articles in peer reviewed journals as well as having published Contestable Markets Theory, Competition, and the United States Banking Industry (1996) with Garland Publishing Inc., New York along with authoring a chapter on Dividend Policy in Regulated Industries in Blackwell Companion to Dividends and Dividend Policy (2009). His research includes over forty presentations and proceeding publications at academic meetings. He has served on multiple editorial review boards for academic journals and as of October 2018 rotated off the Financial Management Association?s Board of Directors after six years of service as the Student Chapter Committee Chair. When living in Mobile, he was regularly sought for comments on economic and financial matters for local television and newspaper outlets. He is a member of numerous honor societies including Beta Gamma Sigma (business scholastic honor society) and Phi Kappa Phi.