Sport Management (non-certification)

Sport Management (non-certification)

Program Description

Sport is an ever changing phenomena and individuals passionate about sport are the ones that would take it to new heights. If you are driven by daily challenges, a degree in Sport Management is a good place to start. Teams, athletic venues, sports marketing firms, sponsors and vendors, fitness centers and other entities need qualified leaders to promote, sell, recruit and manage. To help get you there, the AUM Sport Management bachelor’s degree is a combination of sport-related and business coursework designed to help you develop the knowledge and skills necessary to enter the sports industry. Instructors will assist you in exploring and determining potential career positions, which could include:

  • Sports marketer
  • Athlete development specialist
  • Athletic director
  • Business development coordinator
  • Sports agent
  • Facility manager
  • Contract administrator
  • Sports manager
  • Sports sales representative
  • Event coordinator

Courses focus on the uniqueness of sport in areas such as marketing, facility management, risk management and legal issues, leadership, ethics, and more.  An internship will  give you real-world experience so your resume will shine even brighter when you enter the job market!

Put Your Degree to Work

Note: While salaries vary depending on several factors including your level of experience, education and training, and geography and industry, here is a sampling of the future job growth and salaries in this area.

Sports management jobs are challenging, resource-intensive and stressful, but they are profitable and stable given the increasing popularity of sports and the growth that the sports industry is expected to have in the coming years.

While growth and salary data for specific jobs in this field are not often reported, the U.S. Bureau of Labor Statistics says that employment of entertainment and sports occupations is projected to grow 5 percent from 2018 to 2028, about as fast as the average for all occupations. Employment is projected to increase by about 42,600. The median annual wage for entertainment and sports occupations was $42,940 in May 2018, which was higher than the median annual wage for all occupations of $38,640.

For More Information

Department of Kinesiology

Auburn University at Montgomery

Wellness Center 208


Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.

Course sampling specific to the Sport Management program includes:

Course #Course NameCourse Description
PHED 4363Emergency Medical CareProvides professional first-responder skills (CPR, first aid). Injury and disease prevention will also be emphasized.
PHED 2003Intro to Theory and TechniquesDevelops expertise in the organization of teaching and coaching of sports skills. Emphasis is on theory, methods and effective techniques of teaching, evaluating and coaching sports skills. Unit and lesson construction stressed.
PHED 2010Foundations of Health & PEProvides an overview of health and physical education. The history, philosophies, and principles of the profession are emphasized and specialties, including health, physical education, and exercise science are surveyed.
PHED 4200Organization and Administration of Physical EducationPresents the various organizational and administrative structures, principles, and philosophies in the field of health and physical education. The planning and construction of physical facilities are included.
PHED 4310Ethics in SportThe course provides students with a variety of experiences related to theory and examination of ethical issues in sport.
4330Sport MarketingThe course provides students with a variety of learning experiences related to the theory and practice of marketing sport.
PHED 4350Sport Facility Planning & ConstructionThis course provides students an overview of planning, design, and construction of physical education, recreation, and sport facilities.
PHED 4390Governance in SportThis course will introduce students to principles of organizational structure, function, and governance in the professional, collegiate, high school, and community sport programs. It will also provide the student with knowledge of management, social responsibility, policies, procedures, and hierarchical structure of these sport organizations.
PHED 4370Sport Sales and PromotionFoundational concepts and theory related to sport sales and promotion.
PHED 4380Leadership in Sport OrgThe purpose of this course is to study leadership theory as it applies to sport organizations.
PHED 4800Psychology of CoachingIntroduces the professional student to the psychological aspects of teaching and coaching. Attention given to the effect of sports on society, crowd control and the individual athlete. Current issues of physical education and athletics will be included.
BUSN 2740Business Statistics IThe application of elementary statistics to business decisions, using descriptive statistical measures, probability distributions and estimation. This course also promotes technology literacy with use of current and emerging methods. Duplicate credit will not be allowed for BUSN 2740 and MATH 2670.
HRSM 3150Human Resource ManagementManaging human resources effectively to implement organizational strategies and achieve objectives. The strategic role of human resources and the management of human resource planning, selection, training, performance evaluation, compensation, safety and labor/management relations. Prerequisite MNGT 3100.
MKTG 4390Sport & Event MarketingProvides a practical look at the unique characteristics of the sports industry and their impact on the strategic approach to the marketing of sports and other events, to include pricing, determining the right event/sponsor, branding and maintaining relationships among parties involved. Prerequisite MKTG 3310.
ECON 4350Sports EconomicsThis course will apply economic principles to selected aspects of professional and collegiate sports and sports leagues. It is intended to help students understand the business side of sports, how economics impact managerial decision making, and how it affects the games seen at the stadium or in the arena. Duplicate credit cannot be earned for PHED 4450 and ECON 4350.
PHED 4934Internship in Sport ManagementStudents participate in a professional setting related to sport leadership or sport management to gain applied experiences in the field.

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