Sport Management (non-certification)

Be the Sport-Business Connection

Bachelor of Science—Concentration in Sport Management 

You don’t have to be an athlete to take part in the global sports industry, which some experts think is worth up to $620 billion and growing daily. Careers in sport management tend to be highly competitive, but the industry always has a place for capable, hard-working, results-oriented professionals.

If you are passionate about sport and are driven by the desire to create win-win results, there are many opportunities to be recognized in the sporting world. You might work with teams and players—from high school to the professional ranks—as well as fill a leadership role for athletic venues, sports marketing firms, university sports programs, sponsors and vendors, fitness centers, and other entities.

An AUM bachelor’s degree in Sport Management is a good place to start, with a combination of sport-related and business coursework designed to help you develop the knowledge and skills needed for entry-level jobs in the sports industry. Courses focus on areas such as: 

  • Sport marketing
  • Coaching and officiating
  • Social media and technology
  • Sports ethics
  • Leadership
  • Facility planning, construction and management
  • Sales and promotion
Plus, you’ll develop skills in effective communication, teamwork, networking and other skills that sport business professionals need. An internship will give you real-world experience so your resume will shine even brighter when you enter the job market! The highly qualified faculty is recognized for their work on research and grants, being American College of Sports Medicine (ACSM) fellows, and holding ACSM and NSCA-CSCS certifications.
In addition to this program, the College of Education’s Kinesiology department houses the Physical Education program and the Exercise Science program.

The Know How

What you will know with a Sport Management degree from AUM


Some of the skills and qualities you’ll develop at AUM for this career are planning, organization, ability to multitask, communication, and leadership.


When you are working in the world of sport, you have opportunities to contribute to your community in a meaningful way, especially if you are driven by the desire to help others.


You’ll get practical, hands-on experience through an internship under a local expert teacher, and via field experiences in local schools.


In addition to the networking help you’ll get from your professors and people you meet in your internship, you’ll benefit from job-placement assistance from AUM’s Career Development Center.


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Sport Management




Why AUM for Sport Management?

Click to explore your options with a degree in Sport Management.

Download Your Warhawk GPS!

Sport Management GPS

Your GPS is an academic tracker that provides a step-by-step guide to graduating on time. This is a suggested course sequence.

Is a Degree in Sport Management right for me?

What is sport management?

The Society of Health and Physical Educators describes it as any combination of skills related to planning, organizing, directing, budgeting,and leading within the context of an organization or department whose primary product or service is related to sport or physical activity.

What types of jobs can I get with this degree?

Check out our Career Discovery Board on this page to begin exploring your options. Contact us by phone or email so we can get you the answers you need.

Is sport management a good field to go into?

Employment of entertainment and sports occupations is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. The increasing popularity of sports will contribute to job growth.

What are the other degree programs in the Kinesiology department?

In addition to the Exercise Science program, the College of Education’s Kinesiology department houses the Physical Education program and the Exercise Science program.


Career Discovery Board

What top-flight career will you choose?

Rewarding Occupations and Job Growth

With this bachelor’s degree as your educational foundation, you have many career possibilities.
Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics. 

Career/Job TitleEntry-level EducationJob Growth 2020-2030Annual Median Salary
Coach or ScoutBachelor’s degree26% (Much faster than average)$36,330
Facilities ManagerBachelor’s degree9% (As fast as average)$98,890
Agent/Business ManagerBachelor’s degree7% (As fast as average)$ 98,070
Advertising, Promotions, and Marketing ManagerBachelor’s degree10% (As fast as average)$141,490

Quick Facts

At the AUM College of Education, you will have powerful learning experiences, working side by side with professors who have real-world experience.

Our academic departments include  the Department of Curriculum, Instruction, and Technology, the Department of Kinesiology, and the Department of Counselor, Leadership and Special Education.

To help you pay for college, you might qualify for one of our scholarships.

Bachelor of Science—Concentration in Sport Management


Required Courses

To complete this degree concentration, you will need to complete courses in the university core, education, and electives. Contact the College of Education for a current listing of courses required to complete this program. 

The course listings below are only a few of the classes this track requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.

Course NumberCourse NameWhat you will know…
PHED 4380Sport LeadershipThe principles of leadership applied to sport management.
PHED 4370Sport Sales & PromotionHow to be the person who keeps the money flowing into a sport-related business.
PHED 2020Social Media & Technology in SportThe current trends and best practices in social media applied to the sports world.

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