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Sport Management

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College of Education

Be the Sport-Business Connection

Bachelor of Science in Kinesiology — with a Concentration in Sport Management

You don’t have to be an athlete to take part in the global sports industry, which some experts think is worth up to $620 billion and growing daily. Careers in sport management tend to be highly competitive, but the industry always has a place for capable, hard-working, results-oriented professionals.

If you are passionate about sport and are driven by the desire to create win-win results, there are many opportunities to be recognized in the sporting world. You might work with teams and players—from high school to the professional ranks—as well as fill a leadership role for athletic venues, sports marketing firms, university sports programs, sponsors and vendors, fitness centers, and other entities.

An AUM bachelor’s degree in Sport Management is a good place to start, with a combination of sport-related and business coursework designed to help you develop the knowledge and skills needed for entry-level jobs in the sports industry. Courses focus on areas such as: 

  • Sport marketing
  • Coaching and officiating
  • Social media and technology
  • Sports ethics
  • Leadership
  • Facility planning, construction and management
  • Sales and promotion

Plus, you’ll develop skills in effective communication, teamwork, networking and other skills that sport business professionals need. An internship will give you real-world experience so your resume will shine even brighter when you enter the job market! The highly qualified faculty is recognized for their work on research and grants, being American College of Sports Medicine (ACSM) fellows, and holding ACSM and NSCA-CSCS certifications.

In addition to the Exercise Science program, the College of Education’s Kinesiology department houses the Physical Education program and the Sport Management program.

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The Know How

What you will know with a Kinesiology degree with a Concentration in Sport Management from AUM

We Equip You With The Right Skills

Some of the skills and qualities you’ll develop at AUM for this career are planning, organization, ability to multitask, communication, and leadership.

We Show You How To Give Back

When you are working in the world of sport, you have opportunities to contribute to your community in a meaningful way, especially if you are driven by the desire to help others.

We Believe In Hands-On Learning

You’ll get practical, hands-on experience through an internship under a local expert teacher, and via field experiences in local schools.

We Help You Launch Your Career

In addition to the networking help you’ll get from your professors and people you meet in your internship, you’ll benefit from job-placement assistance from AUM’s Career Development Center.

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Game Plan for Success

Your GPS is an academic tracker that provides a step-by-step guide to graduating on time.

Points of Pride

  • You’ll learn in small class sizes and have access to your professors for a more personalized experience.
  • The AUM Exercise Science program is an educationally recognized program (ERP) by the National Strength and Conditioning Association (NSCA) for its outstanding program leading to careers in athletic strength conditioning.
  • Coursework is designed to meet the needs of students and prepare them to work in both school and non-school settings.

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Customize Your Concentration

  • Minor in a subject such as Psychology or Communication to augment your professional expertise and versatility as an allied-health professional.
  • Apply to the University Honors Program, a diverse community of students who take classes together, work on community service projects, and travel the U.S. and abroad.
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We Have the Answers

Rewarding Occupations and Job Growth

The Society of Health and Physical Educators describes it as any combination of skills related to planning, organizing, directing, budgeting, and leading within the context of an organization or department whose primary product or service is related to sport or physical activity.

Check out our Career Discovery Board on this page to begin exploring your options. Contact us by phone or email so we can get you the answers you need.

Employment of entertainment and sports occupations is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. The increasing popularity of sports will contribute to job growth.

In addition to the Exercise Science program, the College of Education’s Kinesiology department houses the Physical Education program and the Exercise Science program.

Degree Options

Is a Degree in Kinesiology with a Concentration in Sport Management right for me?

With this bachelor’s degree as your educational foundation, you have many career possibilities.

Career/Job TitleEntry-level EducationJob Growth 2020-2030Annual Median Salary
Coach or ScoutBachelor’s degree26% (Much faster than average)$36,330
Facilities ManagerBachelor’s degree9% (As fast as average)$98,890
Agent/Business ManagerBachelor’s degree7% (As fast as average)$ 98,070
Advertising, Promotions, and Marketing ManagerBachelor’s degree10% (As fast as average)$141,490

Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics.

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Quick Facts

College of Education

At the AUM College of Education, you will have powerful learning experiences, working side by side with professors who have real-world experience.

Our academic departments include  the Department of Curriculum, Instruction, and Technology, the Department of Kinesiology, and the Department of Counselor, Leadership and Special Education.

To help you pay for college, you might qualify for one of our scholarships.

Official Name of the Sport Management Degree

Bachelor of Science in Kinesiology with a Concentration in Sport Management


This degree requires students to meet on campus. Students in these courses enroll in a program to connect in a campus setting and to collaborate using a variety of technological and educational tools. Professors play an inspirational role in building relationships among teams and individuals in this setting. The criteria for many programs can only be met with In-Class coursework. Be sure to check with your advisor to understand the best route to take.

Sport Management

Courses Include

To complete this degree concentration, you will need to complete courses in the university core, education, and electives. Contact the College of Education for a current listing of courses required to complete this program.

The course listings below are only a few of the classes this track requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.

Course NumberCourse NameWhat you will know…
PHED 4380Sport LeadershipThe principles of leadership applied to sport management.
PHED 4370Sport Sales & PromotionHow to be the person who keeps the money flowing into a sport-related business.
PHED 2020Social Media & Technology in SportThe current trends and best practices in social media applied to the sports world.
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