AUM Faculty & Staff
Directory
Dorcia Bolton
Assistant Professor | College of Business
Dorcia E. Bolton is an Assistant Professor of Marketing at Auburn University at Montgomery. Her research centers on theory development for marketing strategy and empirical testing at the intersection of consumer behavior and marketing strategy. Her research portfolio encompasses a variety of projects aimed at tackling pressing marketing challenges, particularly within the dynamic landscape of evolving technology and firms’ ongoing pursuit of competitive advantage. Her research has appeared in leading marketing journals and conferences such as the Journal of Marketing Theory of Practice, the Journal of Consumer Marketing, the Academy of Marketing Science, the American Marketing Association, the Society for Marketing Advances, and the Association for Consumer Research.
Courses Taught: Marketing Strategy, Marketing Research and Data Analysis, Buyer Behavior, Principles of Marketing, Services Marketing, Professional Selling.
Rhea Ingram
Professor | College of Business
Rhea Ingram, Ph. D., is an award-winning marketing professor at AUM. She is passionate about innovative thought and leading change. Her students engage in service-learning projects involving hands-on experiential learning, specifically with non-profit organizations.
She is a native of Troy, AL. She attended Troy University, earning her BS in Marketing and MBA. Later, she attended the University of Kentucky, where she earned her Ph. D. in Marketing. She resides in Pike Road with her spouse and has a large immediate and extended family.
Rhea is very active in serving her university, profession, and community. She was the former dean of the College of Business at AUM for eight years and currently serves on the boards of Leadership Montgomery, Family Sunshine Center, and Alabama Technology Foundation. She recently was honored as the Best of Board Volunteer of the Year by Hands On River Region (April, 2024). Rhea’s corporate experience was in sales and marketing for a manufacturing firm and an economic development organization.
Her research has appeared in the Journal of Business Ethics, Journal of Business Research, Electronic Markets, and other journals and conference proceedings.
Dawn McKell
Visiting Professor | College of Business
Visiting Professor of Marketing and Sales in the College of Business at Auburn University at Montgomery (AUM). I came to AUM in 2018 to launch the Masters in Healthcare Administration Program. I teach Healthcare Planning and Marketing and Marketing at the Graduate level, Social and Ethical Responsibility in the Auburn University at Montgomery Undergraduate to Graduate Bridge Program, and Professional Sales, Competitive Strategy and Innovation, and Business Communications, at the Undergraduate level.
From an education standpoint, I hold a Bachelor of Science undergraduate degree in Medical Technology, a Master of Business Administration with a concentration in Healthcare Administration, an Education Specialist degree, and a Doctorate in Business Administration. As to my business experience, I spent six years in clinical diagnostic laboratories rising to the level of department management after which, for 19 years, I was in the corporate world in a Professional Sales environment related to healthcare and clinical diagnostics as I advanced in my career.
I continue to learn through my research which currently has a broad spectrum from pedagogy to issues related to healthcare
Venessa Melton
Professor | College of Business
Dr. Melton has a marketing Ph.D. from the University of Alabama and a passion for angry consumers. In fact, the books entitled, Shoppers Scorned, The Dark Side of CRM, and Consumer Anger: At Its Source are a few of her contributions on the subject. She uses her expertise to help firms better communicate with dissatisfied consumers. She is the author or contributor of dozens of research papers in this area and three books. She works to help individuals and firms grow, develop, and transform in the areas of communications, customer service, social media crisis planning, and strategic marketing. Venessa is also a professor, entrepreneur, author, and mother.
