
Dorcia Bolton
Assistant Professor | College of Business
Dorcia E. Bolton is an Assistant Professor of Marketing at Auburn University at Montgomery. Her research centers on theory development for marketing strategy and empirical testing at the intersection of consumer behavior and marketing strategy. Her research portfolio encompasses a variety of projects aimed at tackling pressing marketing challenges, particularly within the dynamic landscape of evolving technology and firms’ ongoing pursuit of competitive advantage. Her research has appeared in leading marketing journals and conferences such as the Journal of Marketing Theory of Practice, the Journal of Consumer Marketing, the Academy of Marketing Science, the American Marketing Association, the Society for Marketing Advances, and the Association for Consumer Research.
Courses Taught: Marketing Strategy, Marketing Research and Data Analysis, Buyer Behavior, Principles of Marketing, Services Marketing, Professional Selling.