Marketing Minor (for Non-Business Majors)

Marketing Minor (for Non-Business Majors)

Program Description

People from all majors and career ambitions can benefit from understanding the fundamentals of marketing. After all, reaching clients, customers and donors is a constant need in business, consulting, entrepreneurship and non-profit organizations. A Marketing minor will help you gain a foundational understanding of marketing that will assist you no matter what job sector you’re in. With AUM’s Marketing minor, you’ll learn the skills and knowledge needed to appeal to customers in a constantly changing business environment.

For More Information

Department of Business Administration
Auburn University at Montgomery
Clement Hall 303

Program Overview

The course listings below are a representation of what this minor requires. Students may have to take additional courses to fulfill the pre-requisites of the required courses.

Course #Course Name
MKTG 2000Marketing Foundations
MKTG 4410Buyer Behavior
MKTGApproved Elective
MKTGApproved Elective
MKTGApproved Elective

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