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College of Business

Make Your Company’s Voice Heard!

Bachelor of Science in Business Administration with a Specialization in Marketing

It’s a gift to be able to promote something that you are passionate about and want others to experience. Whether in traditional settings or online enterprises, marketers are the bridge between seller and buyer—and often success and failure. Because of that, they need to possess logical thinking abilities as well as creativity.

The marketing program in the AUM College of Business stresses the balance between thinking logically and creatively to service a customer’s needs and win over the competition. Your professors will coach you in a dynamic setting where you choose among various electives in a specified area of interest like tourism or hospitality. 

In addition to electives, students take a common body of marketing courses beyond the core classes required by the College of Business. As a business student, you’ll have the ability to travel (either on short-term trips or in a study abroad program) to observe various markets in big U.S. cities and abroad. We maintain a student-centric program where learning is highly engaging and not limited to the classroom. As a graduate from AUM, you are confident, relevant, and ready to beat your business rivals in the real world.

You can feel confident about future job prospects with a degree from AUM. Employers in Montgomery and the River Region know that we produce work-ready graduates, and AUM makes it a high priority to establish industry relationships in our area.

Your degree will equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant.

Marketing is a growing job sector in virtually every business and industry. This specialty is evolving dramatically with the advent of digital communications, and AUM graduates are ready with relevant training that will serve as a foundation for lifelong learning and personal development.

The standard Bachelor in Business Administration is also available online.

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The Know How

What you will know with a Marketing degree from AUM

We Set The Trend For Sustainable Goals

Know how customers respond to a desire for a sustainable future when consuming goods.

We Give You A Positive Framework For Serving Others

Know how marketing best serves society by driving the economy into prosperous times.

We Set The Bar For Ethics

Know how to promote products to a diverse culture of human beings with great care, honesty, and integrity.

We Prepare You To Be The Leader

Know how to be confident, relevant, and ready to meet the challenges of future business rivals.

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Game Plan for Success

Your GPS is an academic tracker that provides a step-by-step guide to graduating on time.

Points of Pride

  • Marketing students have interned with companies like Leadership Alabama, Sherwin Williams, Girl Scouts of Alabama, and Renaissance Montgomery Hotel & Spa at the Convention Center.
  • Marketing students have established a partnership with AUM Athletics faculty and promote and run concessions to earn revenue for their club.
  • The AUM College of Business is the only business school in the Montgomery area to receive accreditation from the Association to Advance Collegiate Schools of Business for both its undergraduate and graduate business programs, putting our college in the ranks of the top business schools internationally.

Soaring Warhawks

  • Gary Soriano is the franchise owner of Chick-Fil-A EastChase in Montgomery. Gary and his late-wife Susan have established a scholarship to benefit an EastChase Chick-fil-A employee who attends AUM.
  • Mallory Anderson is an Account Manager for Outside Sales at medical sales with Specialty Labs.
  • Graduate Jimmy Hill is State Executive Director of Alabama CASA Network.

Customize Your Degree

  • Choose a minor in a field that might complement your career path. For instance, managers use technology extensively, so a minor like Information Systems could provide additional skills that enhance your resume and abilities.
  • Apply for the University Honors Program, a diverse community of students who take classes together, work on community service projects, and travel the U.S. and abroad.
Video Testimonials

"What will I learn in the Marketing bachelor's degree program?"

Dawn McKell
We Have the Answers

Rewarding Occupations and Job Growth

Check out our Career Discovery Board on this page to begin exploring your options. Contact us by phone or email so we can get you the answers you need.

Because the work of advertising and promotions directly affect the firm’s revenue, you will work closely with the top executives in every company.

Research customers and competitors, develop budgets, manage media vendors, plan contests or campaigns, negotiate contracts, and meet with clients.

The range of average salaries for marketing jobs featured below is between $62,810 and $141,490 annually. While making more is certainly a possibility, variables such as job title, geographic location and educational achievement help determine income.

Degree Options

Is a Degree in Marketing right for me?

With this bachelor’s degree as your educational foundation, you have many career possibilities.

Career/Job TitleEntry-level EducationJob Growth 2020-2030Annual Median Salary
Advertising, Promotions, and Marketing ManagerBachelor’s Degree10% (As fast as average)$141,490
Public Relations/Fundraising ManagerBachelor’s Degree11% (Faster than average)$62,810
Market Research Analyst Bachelor’s Degree22% (Much faster than average)$65,810
Top Executive (Chief Marketing Officer)8% (As fast as average)14% (Faster than average)$107,680

Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics.

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Quick Facts

College of Business

Begin your study in the College of Business with a strong foundation. Then customize your degree with intensive courses in Accounting, Entrepreneurship, International Business, Finance, Information Systems, Human Resource Management, Management, Marketing or General Business. All degrees offered by the College of Business have achieved business accreditation by AACSB-International, the most prestigious business school accrediting body. In addition to a B.S. in Accounting, you will graduate with an AACSB accreditation. Only 1 percent of schools worldwide hold this special accreditation.

Official Name of the Marketing Degree

Bachelor of Science in Business Administration with a specialization in Marketing


This degree requires students to meet on campus. Students in these courses enroll in a program to connect in a campus setting and to collaborate using a variety of technological and educational tools. Professors play an inspirational role in building relationships among teams and individuals in this setting. The criteria for many programs can only be met with In-Class coursework. Be sure to check with your advisor to understand the best route to take.

Business Administration - Marketing

Required Courses

To complete this degree concentration, you will need to complete courses in the university core, business, and electives. Contact the Department of Business Administration for a current listing of courses required to complete this program.  

The course listings below are only a few of the classes this concentration requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.

Course NumberCourse NameWhat you will know…
MKTG 4400Profession Selling and Sales ManagementKnow how to manage a business wishing to engage in international trade. Topics include managing culture's consequences, global human resource management, managing multinational enterprise, and global strategic management.
MKTG 4410Marketing BehaviorKnow what your buyer will and will not do. Know how to promote a product using advertising and marketing strategies.
MKTG 4924Marketing Internship Get out of the classroom and into a professional environment! You are in the game! Engage in real-world marketing strategies and apply your own innovations.
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