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Make Your Company’s Voice Heard!
It’s a gift to be able to promote something that you are passionate about and want others to experience. Whether in traditional settings or online enterprises, marketers are the bridge between seller and buyer—and often success and failure. Because of that, they need to possess logical thinking abilities as well as creativity.
The marketing program in the AUM College of Business stresses the balance between thinking logically and creatively to service a customer’s needs and win over the competition. Your professors will coach you in a dynamic setting where you choose among various electives in a specified area of interest like tourism or hospitality.
In addition to electives, students take a common body of marketing courses beyond the core classes required by the College of Business. As a business student, you’ll have the ability to travel (either on short-term trips or in a study abroad program) to observe various markets in big U.S. cities and abroad. We maintain a student-centric program where learning is highly engaging and not limited to the classroom. As a graduate from AUM, you are confident, relevant, and ready to beat your business rivals in the real world.
You can feel confident about future job prospects with a degree from AUM. Employers in Montgomery and the River Region know that we produce work-ready graduates, and AUM makes it a high priority to establish industry relationships in our area.
Your degree will equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant.
Marketing is a growing job sector in virtually every business and industry. This specialty is evolving dramatically with the advent of digital communications, and AUM graduates are ready with relevant training that will serve as a foundation for lifelong learning and personal development.
The Know How
What you will know with a Marketing degree from AUM
Know how customers respond to a desire for a sustainable future when consuming goods.
Know how marketing best serves society by driving the economy into prosperous times.
Know how to promote products to a diverse culture of human beings with great care, honesty, and integrity.
Know how to be confident, relevant, and ready to meet the challenges of future business rivals.
Points of Pride
Customize Your Degree
Rewarding Occupations and Job Growth
Because the work of advertising and promotions directly affect the firm’s revenue, you will work closely with the top executives in every company.
Research customers and competitors, develop budgets, manage media vendors, plan contests or campaigns, negotiate contracts, and meet with clients.
The range of average salaries for marketing jobs featured below is between $62,810 and $141,490 annually. While making more is certainly a possibility, variables such as job title, geographic location and educational achievement help determine income.
Is a Degree in Marketing right for me?
With this bachelor’s degree as your educational foundation, you have many career possibilities.
|Career/Job Title||Entry-level Education||Job Growth 2020-2030||Annual Median Salary|
|Advertising, Promotions, and Marketing Manager||Bachelor’s Degree||10% (As fast as average)||$141,490|
|Public Relations/Fundraising Manager||Bachelor’s Degree||11% (Faster than average)||$62,810|
|Market Research Analyst||Bachelor’s Degree||22% (Much faster than average)||$65,810|
|Top Executive (Chief Marketing Officer)||8% (As fast as average)||14% (Faster than average)||$107,680|
Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics.
College of Business
Begin your study in the College of Business with a strong foundation. Then customize your degree with intensive courses in Accounting, Entrepreneurship, International Business, Finance, Information Systems, Human Resource Management, Management, Marketing or General Business. All degrees offered by the College of Business have achieved business accreditation by AACSB-International, the most prestigious business school accrediting body. In addition to a B.S. in Accounting, you will graduate with an AACSB accreditation. Only 1 percent of schools worldwide hold this special accreditation.
Official Name of the Marketing Degree
Bachelor of Science in Business Administration with a specialization in Marketing
This degree requires students to meet on campus. Students in these courses enroll in a program to connect in a campus setting and to collaborate using a variety of technological and educational tools. Professors play an inspirational role in building relationships among teams and individuals in this setting. The criteria for many programs can only be met with In-Class coursework. Be sure to check with your advisor to understand the best route to take.
To complete this degree concentration, you will need to complete courses in the university core, business, and electives. Contact the Department of Business Administration for a current listing of courses required to complete this program.
The course listings below are only a few of the classes this concentration requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.
|Course Number||Course Name||What you will know…|
|MKTG 4400||Profession Selling and Sales Management||Know how to manage a business wishing to engage in international trade. Topics include managing culture's consequences, global human resource management, managing multinational enterprise, and global strategic management.|
|MKTG 4410||Marketing Behavior||Know what your buyer will and will not do. Know how to promote a product using advertising and marketing strategies.|
|MKTG 4924||Marketing Internship||Get out of the classroom and into a professional environment! You are in the game! Engage in real-world marketing strategies and apply your own innovations.|