Program Description
Students in the marketing specialization take a common body of marketing courses beyond the College of Business core. In addition, elective courses allow each student to tailor his or her studies to a particular area of interest. Students are encouraged to work with the department head to choose these electives.
The marketing profession needs men and women who can think logically and creatively. This growing job sector affects virtually every business and industry, helping to create and fill customer demand for the products and services they need. Marketing is also a specialty that has evolved dramatically in the past couple of decades with the advent of digital communications. At AUM, you’ll master the skills and knowledge you’ll need to appeal to customers in the constantly changing business environment. Your degree will
equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant. Your career development starts with AUM’s Marketing concentration within the Bachelor of Science in Business Administration degree.
Note: While salaries vary depending on several factors including your level of experience, education and training, and geography and industry, here is a sampling of the future job growth and salaries in this area.
The world of marketing, advertising, public relations and promotions is growing, and so is the number of well-paying management jobs to pursue. Employment of management occupations in the U.S. is projected to grow 7 percent from 2018 to 2028, faster than the average for all occupations, which will result in about 706,900 new jobs. Employment growth is expected to be driven by the formation of new organizations and expansion of existing ones, which should require more workers to manage these operations. The median annual wage for management occupations was $104,240 in May 2018, which was the highest wage of all the major occupational groups.
Department of Business Administration Auburn University at Montgomery Clement Hall 303 334-244-3509 cob@aum.edu
The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.
Course sampling specific to the Marketing major includes:
Taylor Center 101
7400 East Drive Montgomery, AL 36117
8 a.m. - 5 p.m. Monday - Friday
334-244-3000
334-244-3795
admissions@aum.edu
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People need your help to sustain a better life.
How high will YOU SOAR?
Develop and foster relationships with like-minded students that could last you a lifetime.
The international honors society in psychology.
If computer programming finds you indoors a lot, take time to chill outside for a stress-free adventure.
The adventure starts with your first class.
Join other biology majors in discussions, activities and research.
The next generation of conservationists, making an impact today.
The pre-health honor society, Alpha Epsilon Delta, provides community service and outreach experience.
Learn to harness technology for good
Formed by the College of Business, this club is open to all students and faculty. See the aspect of mathematics outside the traditional classroom setting.
Meet people in your field and network with peers.
Meet with students to share your thoughts on programming and the latest trends.
The world needs scientists like you.
Group members form thought groups and study partnerships as they work through the rigorous coursework of their future profession. Find opportunities to serve alongside your friends like walking to end Alzheimer’s Disease. Or get fit while joining your club in the American Cancer Relay for Life. You’ll stay active in this club and make life-long relationships.
Like-minded students have opportunities to work, learn and network together.
This club brings sustainability awareness throughout the Montgomery community.
You can be the solution to the world’s problems.
Experimentation Leads to Discovery.
Gregory J. Touhill Director, Software Engineering Institute CERT Division
Gregory J. Touhill is director of the world-renowned CERT Division of the Carnegie Mellon University Software Engineering Institute, where he leads a diverse group of researchers, software engineers, security analysts, and digital intelligence specialists working together to research security vulnerabilities in software products, contribute to long-term changes in networked systems, and develop cutting-edge information and training to improve the practice of cybersecurity.
Touhill was appointed by former President Barack Obama to be the first chief information security officer (CISO) of the United States government. Previously, he served in the Department of Homeland Security (DHS) as deputy assistant secretary in the Office of Cybersecurity and Communications. Before joining the Software Engineering Institute, he was president of Appgate Federal, a provider of cybersecurity products and services to civilian government and defense agencies.
Touhill is a 30-year veteran of the U.S. Air Force where he was an operational commander at the squadron, group, and wing levels. He served as a senior leader of military cybersecurity and information technology programs, culminating as the chief information officer of the United States Transportation Command, one of the nation’s 10 combatant commands. A combat veteran, he is the recipient of numerous awards and decorations including the Bronze Star medal and the Air Force Science and Engineering Award. He retired from the Air Force with the rank of brigadier general.
Touhill received his bachelor’s degree in political science (minor in engineering) from the Pennsylvania State University, a master’s degree in systems management from the University of Southern California, a master’s degree in strategic studies from the Air War College, and a certificate from the Harvard Kennedy School. He maintains both the CISSP and CISM certifications. He is an adjunct faculty member of the CMU Heinz College of Information Systems and Public Policy and the Deakin University (Australia) Centre for Cybersecurity Research and Innovation. A member of many organizational boards and committees and recipient of many awards, Touhill was recognized by Security Magazine as one of its Most Influential People in Security and by Federal Computer Week in the Federal 100. He is the co-author of the books Cybersecurity for Executives: A Practical Guide and Commercialization of Innovative Technologies.
You belong where relationships thrive.
Features networking events with guest speakers and great food. Helps aspiring students who want to start their own businesses.
Focuses on providing speakers working in financial areas to provide real-world advice and connections for internships and careers.
You are likely to find the AUM Investment Club discussing the hottest investment topics from Bitcoin to Warren Buffett over pizza and drinks. Activities include keynote speakers, stock portfolio competitions, and network with local investors. AUM Investments Club encourages academic achievement and provides an opportunity to learn from professionals about the many career choices offered to business administration graduates. For more information contact the club advisor, Dr. Tewhan Hahn, at thahn1@aum.edu or (334) 244-3231.
The College of Business offers 10 student clubs and organizations that are active on the AUM campus and in the River Region all year long. Through these organizations, students are continually exposed to professional opportunities and experiences offered by some of the top companies in the U.S.
How high will you SOAR?
Join your friends who promote good study habits and academic success. Meet professionals in the field for networking opportunities.
Open to students and faculty who are interested in mathematics outside of the traditional classroom setting.
Hot investment topics like Bitcoin or Warren Buffett could be the theme of an AUM Investment Club meeting, where you’ll be part of the conversation over pizza and drinks. Other activities include keynote speakers, stock portfolio competitions, and networking with local investors.
Grubhub is the nation’s leading mobile food-ordering marketplace, with more than 20 million happy users! With Grubhub, you can order ahead from all AUM dining options and pick up your food. No waiting, no hassle!
Download the Grubhub app.
Select “Get Started” to set up your account
Once your account has been established select “Accounts” in the menu
Click the “Find Your Campus” button
Search for “Auburn University at Montgomery” in the search bar
Click the “Add Affiliation” button
Select the category that pertains to your status on campus
Click the “Add Campus Card” button
Enter your AUM email address and password
Click the “Sign In” button
Complete Duo authentication
Once your campus card is confirmed, click “Ok”
Select View Campus restaurants
Now you can place your order!
Navigate to the “My Grubhub” screen
Click on the “Account” icon
Select “Campus Dining”
Enter your AUM email address and password on MyAUM
Monday – Thursday | 11 A.M. – 8 P.M. Friday | 11 A.M. – 4 P.M.
Monday – Thursday | 7:30 A.M. to 8 P.M. Friday | 7:30 A.M. – 4 P.M.
Once you have registered, you may log in using your e-mail address and password.
– Click on Isolation & Quarantine Dining Support Venue.
– Choose a delivery location. This will be the isolation or quarantine building and room you are staying in.* Please do not enter your normal room and building assignment unless you are isolating/quarantining in that room.
– Please note orders must be placed by 11:59 pm CST the day before the delivery date.
– Please order all meals for Friday and Saturday by 11:59pm pm CST on Thursday.
– You are encouraged to order your meals up to 3-6 days in advance.
– Click continue.
– You will then be brought to the menu page.
– Please choose the meal and choices available from those listed.
– Click the add meal button.
– Repeat the above process to choose any additional meals for that same delivery time and day.
– Next click on view cart.
– Confirm your choices for accuracy. If you need to make a change please use the “Edit Order” button on the top.
– Select your payment method.
– You will see an order placed message.
– You will receive a confirmation email for your order. Please check your order for any errors.
