Program Description
Students in the marketing specialization take a common body of marketing courses beyond the College of Business core. In addition, elective courses allow each student to tailor his or her studies to a particular area of interest. Students are encouraged to work with the department head to choose these electives.
The marketing profession needs men and women who can think logically and creatively. This growing job sector affects virtually every business and industry, helping to create and fill customer demand for the products and services they need. Marketing is also a specialty that has evolved dramatically in the past couple of decades with the advent of digital communications. At AUM, you’ll master the skills and knowledge you’ll need to appeal to customers in the constantly changing business environment. Your degree will
equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant. Your career development starts with AUM’s Marketing concentration within the Bachelor of Science in Business Administration degree.
Note: While salaries vary depending on several factors including your level of experience, education and training, and geography and industry, here is a sampling of the future job growth and salaries in this area.
The world of marketing, advertising, public relations and promotions is growing, and so is the number of well-paying management jobs to pursue. Employment of management occupations in the U.S. is projected to grow 7 percent from 2018 to 2028, faster than the average for all occupations, which will result in about 706,900 new jobs. Employment growth is expected to be driven by the formation of new organizations and expansion of existing ones, which should require more workers to manage these operations. The median annual wage for management occupations was $104,240 in May 2018, which was the highest wage of all the major occupational groups.
Department of Business Administration Auburn University at Montgomery Clement Hall 303 334-244-3509 cob@aum.edu
The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.
Course sampling specific to the Marketing major includes:
Taylor Center 101
7400 East Drive Montgomery, AL 36117
8 a.m. - 5 p.m. Monday - Friday
334-244-3000
334-244-3795
admissions@aum.edu
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