Program Description

Students in the marketing specialization take a common body of marketing courses beyond the College of Business core. In addition, elective courses allow each student to tailor his or her studies to a particular area of interest. Students are encouraged to work with the department head to choose these electives.

The marketing profession needs men and women who can think logically and creatively. This growing job sector affects virtually every business and industry, helping to create and fill customer demand for the products and services they need. Marketing is also a specialty that has evolved dramatically in the past couple of decades with the advent of digital communications. At AUM, you’ll master the skills and knowledge you’ll need to appeal to customers in the constantly changing business environment. Your degree will

equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant. Your career development starts with AUM’s Marketing concentration within the Bachelor of Science in Business Administration degree.

Students in the marketing specialization take a common body of marketing courses beyond the College of Business core. In addition, elective courses allow each student to tailor his or her studies to a particular area of interest. Students are encouraged to work with the department head to choose these electives.

Points of Pride

  • Marketing students have interned with companies like Leadership Alabama, Sherwin Williams, Girl Scouts of Alabama, and Renaissance Montgomery Hotel & Spa at the Convention Center.
  • Marketing students have established a partnership with AUM Athletics faculty and promote and run concessions to earn revenue for their club.
  • Get involved by joining the Marketing Club, whose activities include scientific study and research, developing sound thinking in marketing theory and discussing legislation and judicial decisions related to the practice of marketing. For information, contact Dorcia Bolton at [email protected].

Put Your Degree to Work

Note: While salaries vary depending on several factors including your level of experience, education and training, and geography and industry, here is a sampling of the future job growth and salaries in this area.

The world of marketing, advertising, public relations and promotions is growing, and so is the number of well-paying management jobs to pursue. Employment of management occupations in the U.S. is projected to grow 7 percent from 2018 to 2028, faster than the average for all occupations, which will result in about 706,900 new jobs. Employment growth is expected to be driven by the formation of new organizations and expansion of existing ones, which should require more workers to manage these operations. The median annual wage for management occupations was $104,240 in May 2018, which was the highest wage of all the major occupational groups.

U.S Bureau of Labor statistic sample

JobsMedian PayJob Growth through 2028
Market Research Analyst$63,12020%
Advertising, Promotions, and Marketing Manager$132,6208%
Sales Manager$124,220 5%

For More Information

Department of Business Administration
Auburn University at Montgomery
Clement Hall 303
[email protected]

Soaring Warhawks

  • Gary Soriano is the franchise owner of Chick-Fil-A EastChase in Montgomery, Ala. Gary and his wife Susan established the Gary and Susan Soriano Chick-fil-A Scholarship to benefit a Chick-fil-A at EastChase employee who attends or will attend AUM.
  • Mallory Anderson is an Account Manager for Outside Sales at medical sales with Specialty Labs.
  • Jimmy Hill is president and CEO of River Region United Way.
  • Shaun Culligan is the Economic Development Manager for Phenix City, Ala.

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.

Course sampling specific to the Marketing major includes:

Course #Course NameCourse Description
MKTG 4360Marketing ResearchThe scientific examination of marketing phenomena to enhance a manager’s ability to make better decisions by generating, transmitting, and interpreting consumer and environmental information used to identify and define marketing opportunities. Prerequisite MKTG 3310.
MKTG 4400Professional Selling & Sales ManagementTreats sales as an entry-level and career opportunity. Focus is on building and managing customer relationships as a key marketing strategy. Focus will be on students preparing and delivering sales presentations. Prerequisite MKTG 3310.
MKTG 4410Buyer BehaviorBuyer Behavior introduces the student to concepts and theories as they relate to consumer and business markets. This will include and analysis of internal and external influences on exchange decision making process. The frameworks are discussed in context of advertising/promotion, product management, and the development of effective marketing strategies. Prerequisite MKTG 3310.
MKTG 4650International MarketingCovers the role of marketing in the global arena and the impact of culture, law, policies, ethics and other environmental variables on strategies for marketing goods and services in a global market. Prerequisite MKTG 3310, ECON 3050.
MKTG 4780Marketing StrategyPlanning and development of marketing strategies including opportunities assessment and competitive analysis. Focus on application to present the student with major marketing decision areas. Examines traditional and contemporary marketing strategy alternatives. Prerequisite MKTG 3310, MKTG 4360, MKTG 4410.
Marketing Electives — 9 semester hours

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