Business Administration – Marketing

Make Your Company’s Voice Heard!

Bachelor of Science in Business Administration with a Specialization in Marketing

It’s a gift to be able to promote something that you are passionate about and want others to experience. Whether in traditional settings or online enterprises, marketers are the bridge between seller and buyer—and often success and failure. Because of that, they need to possess logical thinking abilities as well as creativity. 

The marketing program in the AUM College of Business stresses the balance between thinking logically and creatively to service a customer’s needs and win over the competition. Your professors will coach you in a dynamic setting where you choose among various electives in a specified area of interest like tourism or hospitality. 

In addition to electives, students take a common body of marketing courses beyond the core classes required by the College of Business. As a business student, you’ll have the ability to travel (either on short-term trips or in a study abroad program) to observe various markets in big U.S. cities and abroad. We maintain a student-centric program where learning is highly engaging and not limited to the classroom. As a graduate from AUM, you are confident, relevant, and ready to beat your business rivals in the real world.

You can feel confident about future job prospects with a degree from AUM. Employers in Montgomery and the River Region know that we produce work-ready graduates, and AUM makes it a high priority to establish industry relationships in our area. 

Your degree will equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant.

Marketing is a growing job sector in virtually every business and industry. This specialty is evolving dramatically with the advent of digital communications, and AUM graduates are ready with relevant training that will serve as a foundation for lifelong learning and personal development.

The Know How

What you will know with a Marketing degree from AUM


Know how to be confident, relevant, and ready to meet the challenges of future business rivals.


Know how marketing best serves society by driving the economy into prosperous times.


Know how to promote products to a diverse culture of human beings with great care, honesty, and integrity.


Know how customers respond to a desire for a sustainable future when consuming goods.


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Why AUM for Marketing?

Click to explore your options with a degree in Marketing.

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"What will I learn in the Marketing bachelor's degree program?"

Is a Degree in Marketing right for me?

What types of jobs can I get with a marketing degree?

Check out our Career Discovery Board on this page to begin exploring your options. Contact us by phone or email so we can get you the answers you need.

What is the work environment like for a marketing major?

Because the work of advertising and promotions directly affect the firm’s revenue, you will work closely with the top executives in every company.

What do marketers do during the work day?

Research customers and competitors, develop budgets, manage media vendors, plan contests or campaigns, negotiate contracts, and meet with clients.

Is it true that marketing majors make high wages?

The range of average salaries for marketing jobs featured below is between $62,810 and $141,490 annually. While making more is certainly a possibility, variables such as job title, geographic location and educational achievement help determine income.


Career Discovery Board

What top-flight career will you choose?

Rewarding Occupations and Job Growth

You are off to great places. Check out the bright outlook of career options.
Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics. 

Career/Job TitleEntry-level EducationJob Growth 2020-2030Annual Median Salary
Advertising, Promotions, and Marketing ManagerBachelor’s Degree10% (As fast as average)$141,490
Public Relations/Fundraising ManagerBachelor’s Degree11% (Faster than average)$62,810
Market Research Analyst Bachelor’s Degree22% (Much faster than average)$65,810
Top Executive (Chief Marketing Officer)8% (As fast as average)14% (Faster than average)$107,680

Quick Facts

Begin your study in the College of Business with a strong foundation. Then customize your degree with intensive courses in Accounting, Entrepreneurship, International Business, Finance, Information Systems, Human Resource Management, Management, Marketing or General Business. All degrees offered by the College of Business have achieved business accreditation by AACSB-International, the most prestigious business school accrediting body. In addition to a B.S. in Marketing, you will graduate with an AACSB accreditation. Only 1 percent of schools worldwide hold this special accreditation.

Bachelor of Science in Business Administration with a specialization in Marketing


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Required Courses

To complete this degree concentration, you will need to complete courses in the university core, business, and electives. Contact the Department of Business Administration for a current listing of courses required to complete this program.  

The course listings below are only a few of the classes this concentration requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.

Course NumberCourse NameWhat you will know…
MKTG 4400Profession Selling and Sales ManagementKnow how to manage a business wishing to engage in international trade. Topics include managing culture's consequences, global human resource management, managing multinational enterprise, and global strategic management.
MKTG 4410Marketing BehaviorKnow what your buyer will and will not do. Know how to promote a product using advertising and marketing strategies.
MKTG 4924Marketing Internship Get out of the classroom and into a professional environment! You are in the game! Engage in real-world marketing strategies and apply your own innovations.

The course listings above are a representation of what this academic program requires. For a full review of this program in detail please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.

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