Bachelor of Science in Business Administration with a Specialization in Marketing
It’s a gift to be able to promote something that you are passionate about and want others to experience. Whether in traditional settings or online enterprises, marketers are the bridge between seller and buyer—and often success and failure. Because of that, they need to possess logical thinking abilities as well as creativity.
The marketing program in the AUM College of Business stresses the balance between thinking logically and creatively to service a customer’s needs and win over the competition. Your professors will coach you in a dynamic setting where you choose among various electives in a specified area of interest like tourism or hospitality.
In addition to electives, students take a common body of marketing courses beyond the core classes required by the College of Business. As a business student, you’ll have the ability to travel (either on short-term trips or in a study abroad program) to observe various markets in big U.S. cities and abroad. We maintain a student-centric program where learning is highly engaging and not limited to the classroom. As a graduate from AUM, you are confident, relevant, and ready to beat your business rivals in the real world.
You can feel confident about future job prospects with a degree from AUM. Employers in Montgomery and the River Region know that we produce work-ready graduates, and AUM makes it a high priority to establish industry relationships in our area.
Your degree will equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant.
Marketing is a growing job sector in virtually every business and industry. This specialty is evolving dramatically with the advent of digital communications, and AUM graduates are ready with relevant training that will serve as a foundation for lifelong learning and personal development.
What you will know with a Marketing degree from AUM
Know how to be confident, relevant, and ready to meet the challenges of future business rivals.
Know how marketing best serves society by driving the economy into prosperous times.
Know how to promote products to a diverse culture of human beings with great care, honesty, and integrity.
Know how customers respond to a desire for a sustainable future when consuming goods.
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Marketing
Creative
Analytical
Results-focused
Why AUM for Marketing?
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Because the work of advertising and promotions directly affect the firm’s revenue, you will work closely with the top executives in every company.
Research customers and competitors, develop budgets, manage media vendors, plan contests or campaigns, negotiate contracts, and meet with clients.
The range of average salaries for marketing jobs featured below is between $62,810 and $141,490 annually. While making more is certainly a possibility, variables such as job title, geographic location and educational achievement help determine income.
WE HAVE THE ANSWERS
You are off to great places. Check out the bright outlook of career options. Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics.
Begin your study in the College of Business with a strong foundation. Then customize your degree with intensive courses in Accounting, Entrepreneurship, International Business, Finance, Information Systems, Human Resource Management, Management, Marketing or General Business. All degrees offered by the College of Business have achieved business accreditation by AACSB-International, the most prestigious business school accrediting body. In addition to a B.S. in Marketing, you will graduate with an AACSB accreditation. Only 1 percent of schools worldwide hold this special accreditation.
Bachelor of Science in Business Administration with a specialization in Marketing
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To complete this degree concentration, you will need to complete courses in the university core, business, and electives. Contact the Department of Business Administration for a current listing of courses required to complete this program.
The course listings below are only a few of the classes this concentration requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.
The course listings above are a representation of what this academic program requires. For a full review of this program in detail please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.
Taylor Center 101
7400 East Drive Montgomery, AL 36117
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The business world will be better because of you.
How high will you SOAR?
Members of the Marketing Club make the world their classroom! Club members are on the scene sponsoring social events, networking opportunities, guest speakers, field trips and much more!
This group of peers schedules networking events with guest speakers and great food. Their aim is to help aspiring students who are starting their own businesses.
Hot investment topics like Bitcoin or Warren Buffett could be the theme of an AUM Investment Club meeting, where you’ll be part of the conversation over pizza and drinks. Other activities include keynote speakers, stock portfolio competitions, and networking with local investors.
