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College of Business

Learn the Spectrum of Business

Bachelor of Science in Business Administration with a Specialization in General Business
Online In-Class

You may be interested in working in the world of business because it’s a very broad profession, and being a business professional allows you to accomplish many things: to express yourself through a new product or enterprise, to work toward financial independence, to help others, to travel the world, or a combination of these accomplishments.

Are you  leaning toward a degree in business but want to explore different fields before choosing a specialization? Are you working full-time and need the convenience of online courses? The General Business concentration in the Business Administration degree program is a great choice for students who want flexibility in how they earn a degree, and is the only College of Business major that may be completed online. Many students start their college journey as General Business majors and change to a business specialization that matches their career goals. Other students choose General Business to accommodate their work/family schedule or because they like the idea of developing a wide spectrum of business knowledge and skills.

Students whose intended career paths include working with global companies and who are able to complete courses in an on-campus learning environment may choose the International Business option of the General Business major. This option combines training in marketing and management with an appreciation for cultural differences that affect business relations in the global marketplace.

We know that you want to feel confident about future job prospects. With the General Business concentration and some hands-on job training through internships, you’ll have an opportunity to pursue careers in marketing, sales, human resources, finance, and operations. In fact, General Business was the second most popular business major, according to a 2019 study by the Bureau of Labor Statistics.

Become one of the many work-ready business graduates that River Region businesses depend on!

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The Know How

What you will know with a General Business degree from AUM

We Show You The Rewards

Your business career can be financially rewarding and emotionally rewarding, especially if you join a growing company and continue your professional development.

We Prepare You To Be The Leader

Know how to develop a strategic vision, empower others, and never compromise your character.

We Give You A Positive Framework For Serving Others

Know how to lead, and serve, others by identifying and meeting their needs. 

We Set The Bar For Ethics

Know how to handle the diversity of human beings with great care, honesty, and integrity.

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Game Plan for Success

Your GPS is an academic tracker that provides a step-by-step guide to graduating on time.

Points of Pride

  • Hands-on internships will give you experience that will position you for full-time employment after graduation.
  • The curriculum aligns with the universal knowledge, skills, and abilities necessary for an entry level business position.
  • The College of Business is accredited by the AACSB International, the nation’s oldest and most prestigious business school accrediting organization. Of the more than 1,400 business programs in the nation, only 418 are AACSB accredited.
  • At AUM, you’ll develop practical skills in leadership, conflict resolution, problem-solving, and people management. You’ll have the opportunity to become skilled at seeing the big picture and taking action decisively.

Soaring Warhawks

  • Hellana Marshall is a member of the Litigation Support staff at Hare, Wynn, Newell & Newton LLP.
  • Lynn Carter is president of Southeast Cherokee Construction Inc.

Customize Your Degree

  • Choose a minor in a field that might complement your career path. For instance, managers use technology extensively, so a minor like Information Systems could provide additional skills that enhance your resume and abilities.
  • Apply for the University Honors Program, a diverse community of students who take classes together, work on community service projects, and travel the U.S. and abroad.
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We Have the Answers

Rewarding Occupations and Job Growth

Check out our Career Discovery Board on this page to begin exploring your options. Contact us by phone or email so we can get you the answers you need.

It is as wide and varied as you can imagine! Your enthusiasm, inclusiveness and can-do attitude contributes to a happy and productive team, whether you work in marketing, HR, management or another career field.

You can have a flexible career with a bachelor’s degree in General Business from AUM. All organizations need critical thinkers and problem solvers, and as you apply those skills, promotions could follow.

With the foundational bachelor’s degree and some experience, you could earn around the median annual wage of all workers with this business degree, which is $65,000 as of 2022. With ambition, more experience, and/or an advanced degree (like an MBA), it could go much higher.

Degree Options

Is a Degree in General Business Right for Me?

With this bachelor’s degree as your educational foundation, you have many career possibilities.

Career/Job TitleEntry-Level Education RequirementsJob Growth 2020 - 2030Annual Median Salary
Social Media/ Public Relations ManagerBachelor's degree13% (Faster than average)$118,430
Human Resource ManagerBachelor's degree9% (As fast as average)$121,220
Marketing ManagerBachelor's degree10% (As fast as average)$141,490
Sales ManagerBachelor's degree7% (As fast as average)$132,290

Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics.

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Quick Facts

College of Business

At AUM’s College of Business, you will have powerful learning experiences, working side by side with professors who have real-world business experience.

Our academic departments include Accountancy, Business Administration, and Information Systems. To help you pay for college, you might qualify for one of our scholarships.

Official Name of the General Business Degree

Bachelor of Science in Business Administration with a specialization in General Business


Many classes in this degree program are available in both an In-Class and/or Online format. Students may elect to complete the entire program online. Students in these courses enroll in a program to connect in a virtual and/or in-class environment to collaborate using a variety of technological and educational tools. Professors play an instrumental role in building relationships among teams and individuals in this setting. All course criteria for online programs is completed through online efforts.  Be sure to check with your advisor if you have any questions regarding online studies.

Online In-Class
Business Administration - Accounting

Required Courses

To complete this degree concentration, you will need to complete courses in the university core, business, and electives. Contact the Department of Business Administration for a current listing of courses required to complete this program.

The course listings below are only a few of the classes this concentration requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.

Course NumberCourse NameWhat you will know…
FINA 3610Principles of Financial ManagementIntroduction to financial management emphasizing applications of finance theory. Topics include financial analysis, relationship between risk and rate of return, stock and bond valuation, capital budgeting procedures and working capital management.
INFO 2050Computer Applications in BusinessKnow how to improve productivity and decision-making through the use of Microsoft Office applications.
MKTG 3310Principles of MarketingA survey of the field of marketing and its role within an organization. Examines marketing concepts, terms and management. Includes the areas of product development, distribution, promotion and pricing.
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