If you can think both logically and creatively and want to help connect customers to the products and services they need and be an active participant in the dynamic global marketplace, Marketing may be the degree for you. At AUM, you’ll master the skills and knowledge you’ll need to appeal to customers in the constantly changing business environment. Your degree will equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. Within the marketing major, you can also select the Hospitality and Tourism option.
Points of Pride
- Marketing students have interned with companies like Leadership Alabama, Sherwin Williams, Girl Scouts of Alabama, and Renaissance Montgomery Hotel & Spa at the Convention Center.
- Marketing students have established a partnership with AUM Athletics faculty and promote and run concessions to earn revenue for their club.
- Marketing Club members presented a merchandising layout and targeted social media campaign proposal to a group of executives from Bonnie Plant Farm, supplier to Home Depot.
Put Your Degree to Work
Note: While salaries vary depending on several factors including your level of experience, education and training, and geography and industry, here is a sampling of the future job growth and salaries in this area.
Major in marketing and choose from a range of well-paying jobs. Job growth in management occupations is predicted to be about average — six percent from 2014 to 2024. Salary expectations, however, will be far higher than average. Management occupations have the highest annual wage of the major occupational groups — a median annual wage of $97,230 in May 2014.