Entrepreneurship | AUM


Program Description

To meet the needs of today’s organizations — and ensure that its business school students graduate with a set of skills that will set them apart in the marketplace — the College of Business designed a new curriculum. The college launched its Entrepreneurship program in 2016 to challenge students in a new way and inspire creative thinking.

Points of Pride

Our faculty – many of them successful practitioners in their field – deliver hands-on instruction in small-class environments. Our business school is the only one in the Montgomery area to receive accreditation from the Association to Advance Collegiate Schools of Business (AACSB) for both its undergraduate and graduate business programs as well as the discipline-specific accreditation in accounting, putting our college in the top one percent of business schools internationally.

Graduates of the Bachelor of Science in Business Administration in Entrepreneurship will be highly qualified to seek corporate jobs focused on new venture development. Additionally, they will be equipped to launch and manage their own business start-ups.

The BSBA in Entrepreneurships prepare graduates to:

  • Develop an effective, innovative business plan
  • Identify and acquire the resources needed for the creation and implementation of a new venture, including financial, human, and managerial resources
  • Understand risk and its effect on new ventures and analyze financial data to support business decisions and assessment of business strategies
  • Identify, analyze, and understand potential market behaviors that would enhance value creation and profitability
  • Lead the entrepreneurial process, from idea generation to the commercialization and implementation of the new business venture

For More Information

Department of Business Administration
Auburn University at Montgomery
Clement Hall 303

Program Overview

The curriculum for this major is designed to provide students with opportunities for growth and development inside and outside the classroom, preparing them to identify and pursue their academic and career goals.

The course listings below are a representation of what this academic program requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.

Course sampling specific to the Entrepreneurship major includes:

Course #

Course Name

BUSN 3300

New Venture Creation

HRSM 3150

Human Resource Management

FINA 3500

Entrepreneurial Finance

BUSN 4000

Creativity and Innovation

MNGT 4010

Entrepreneurship and Business Planning


Buyer Behavior

MKTG 4380


MNGT 4390

Small Business

HRSM 4600

Employee Recruitment, Selection and Appraisal

MKTG 4600

Service Marketing