Business Administration – Entrepreneurship

Your Dream Startup Awaits

Bachelor of Science in Business Administration with a Specialization in Entrepreneurship

You have big ideas, a big work ethic, and big motivation. Combine those qualities with a degree in entrepreneurship from AUM and reap the rewards! 

The value of this innovative degree program is its combination of classes, group projects, mentorship from business-savvy professors, industry opportunities, and community resources. Upon graduating, the result is that you are positioned for business ownership. You can then put this set of knowledge and skills to work by:

  • Co-founding a startup with peers or other entrepreneurs you have met on your journey
  • Helping a worthy nonprofit entity
  • Creating/developing new products or ventures in an existing company (intrapreneurship)
  • Discovering innovative ways to combine new methods, technologies, products, or services for any business

In this degree program, you will learn the general foundations of business, but with a special focus on entrepreneurship. Hands-on training in market behaviors, staff management, and risk analysis will provide the framework you need for success. You’ll learn how to develop and implement a business plan, then hone your skills at conferences, pitch competitions, and chamber of commerce events. You’ll become part of a network of successful entrepreneurs in the River Region.

When is the right time to start your business? With your degree from AUM, you’ll know the answer. You’ll be ready to create the conditions that make it possible for your dream to come true. 

The Know How

What you will know with an Entrepreneurship degree from AUM


Know how to cultivate your entrepreneur spirit! You bear the most risk but enjoy the most rewards.


Know how to focus on more than the bottom line. Profitability and doing good in the community can go hand in hand!


Know how to design a business model, for example, that introduces products that provide real-world environmental solutions.


Know how to develop a strategic vision, empower others, and never compromise your character.


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Why AUM for Entrepreneurship?

Click to explore your options with a degree in Entrepreneurship.

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Game Plan for Success

Your GPS is an academic tracker that provides a step-by-step guide to graduating on time.

Is a Degree in Entrepreneurship right for me?

What types of jobs can I get with an entrepreneurship degree?

Check out our Career Discovery Board on this page to begin exploring your options. Contact us by phone or email so we can get you the answers you need.

Why get a degree when I can just start a business?

With a degree at AUM, you’ll possess foundational business skills that will make you more competitive. You’ll be ready to launch your business while attracting lenders, collaborators and investors who have greater confidence in entrepreneurs with a formal education.

What if I want to own my own business, but fear makes me hesitate?

Failing is part of entrepreneurship; it’s how you recover and grow from that failure that determines your success. We’ll help foster your entrepreneurial spirit so you can take risks with knowledge and confidence.

I’m not looking for a job. I want to own the business. What resources does the AUM Career Development Center have for me?

The Career Development Center is designed to provide personalized service to each AUM student. They are waiting to serve you.


Career Discovery Board

What top-flight career will you choose?

Rewarding Occupations and Job Growth

You are off to great places. Check out the bright outlook of career options.
Note: Salaries vary depending on several factors including your level of experience, education, training, demographics, and industry. Here is a sampling of the future job growth and salaries according to the U.S. Bureau of Labor Statistics. 

Career/Job TitleEntry-level EducationJob Growth 2020-2030Annual Median Salary
Executive ManagerBachelor’s Degree8% (As fast as average)$107,680
Social Media/ Public Relations ManagerBachelor’s Degree13% (Faster than average)$118,430
Mobile App DeveloperBachelor’s Degree22% (Much faster than average)$110,140
Management AnalystBachelor’s Degree14% (Faster than average)$87,660
LogisticianBachelor’s Degree30% (Much faster than average)$76,270

Quick Facts

Begin your study in the College of Business with a strong foundation. Then customize your degree with intensive courses in Accounting, Entrepreneurship, International Business, Finance, Information Systems, Human Resource Management, Management, Marketing or General Business. All degrees offered by the College of Business have achieved business accreditation by AACSB-International, the most prestigious business school accrediting body. In addition to a B.S. in Entrepreneurship, you will graduate with an AACSB accreditation. Only 1 percent of schools worldwide hold this special accreditation.

Bachelor of Science in Business Administration with a specialization in Entrepreneurship


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Program Guide


Required Courses

To complete this degree concentration, you will need to complete courses in the university core, business, and electives. Contact the Department of Business Administration for a current listing of courses required to complete this program.  

The course listings below are only a few of the classes this concentration requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor.

Course NumberCourse NameWhat you will know…
BUSN 4000Creativity and Innovation Creativity kills the competition. Know how to facilitate and manage creativity in the workplace and thrive in the marketplace.
MKTG 4410Buyer BehaviorKnow what your buyer will and will not do. Know how to promote a product using advertising and marketing strategies.
HRSM 3150Human Resource ManagementKnow how to plan, train, and care for your employees. Know the labor, safety, and compensation regulations to manage your team effectively.

The course listings above are a representation of what this academic program requires. For a full review of this program in detail please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.

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