Sport Management (non-certification) | AUM

Sport Management (non-certification)

Program Description

If you’re looking to be a player in the sports industry — off the field — then Sport Management can help prepare you. A combination of sport-related coursework and business class work will develop the knowledge and skills necessary to enter the sport industry. Instructors will assist students in exploring and determining potential career paths. Courses will focus on the uniqueness of sport in areas such as marketing, facility management, risk management and legal issues, leadership, ethics, etc. An internship is required.

Put Your Degree to Work

Note: While salaries vary depending on several factors including your level of experience, education and training, and geography and industry, here is a sampling of the future job growth and salaries in this area.

Employment of entertainment and sports occupations is projected to grow 6 percent from 2014 to 2024, about as fast as the average for all occupations, adding about 46,000 new jobs. Employment will increase from about 781,700 jobs in 2014 to about 827,700 jobs in 2024. Strong demand from the public for more movies and television shows as well as increasing popularity and participation of sports will contribute to job growth for the entertainment and sports occupations. The median annual wage for entertainment and sports occupations was $39,700 in May 2014, which was higher than the median annual wage for all occupations of $35,540.

U.S Bureau of Labor statistic sample


Median Pay

Job Growth through 2024

Dietitians and Nutritionists

$56,950 per year

16% (11,000 more jobs)

Athletic Trainers

$43,370 per year

21% (5,400 more jobs)

Coaches and Scouts

$30,640 per year

6% (14,800 more jobs)

For More Information

Department of Kinesiology

Auburn University at Montgomery

Wellness Center 208


Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail, please see our official online catalog AND consult with an academic advisor. This listing does not include the core curriculum courses required for all majors and may not include some program-specific information, such as admissions, retention and termination standards.

Course sampling specific to the Sport Management program includes:

Course #

Course Name

Course Description

PHED 4363

Emergency Medical Care

Provides professional first-responder skills (CPR, first aid). Injury and disease prevention will also be emphasized.

PHED 2003

Intro to Theory and Techniques

Develops expertise in the organization of teaching and coaching of sports skills. Emphasis is on theory, methods and effective techniques of teaching, evaluating and coaching sports skills. Unit and lesson construction stressed.

PHED 2010

Foundations of Health & PE

Provides an overview of health and physical education. The history, philosophies, and principles of the profession are emphasized and specialties, including health, physical education, and exercise science are surveyed.

PHED 4200

Organization and Administration of Physical Education

Presents the various organizational and administrative structures, principles, and philosophies in the field of health and physical education. The planning and construction of physical facilities are included.

PHED 4310

Ethics in Sport

The course provides students with a variety of experiences related to theory and examination of ethical issues in sport.


Sport Marketing

The course provides students with a variety of learning experiences related to the theory and practice of marketing sport.

PHED 4350

Sport Facility Planning & Construction

This course provides students an overview of planning, design, and construction of physical education, recreation, and sport facilities.

PHED 4390

Governance in Sport

This course will introduce students to principles of organizational structure, function, and governance in the professional, collegiate, high school, and community sport programs. It will also provide the student with knowledge of management, social responsibility, policies, procedures, and hierarchical structure of these sport organizations.

PHED 4370

Sport Sales and Promotion

Foundational concepts and theory related to sport sales and promotion.

PHED 4380

Leadership in Sport Org

The purpose of this course is to study leadership theory as it applies to sport organizations.

PHED 4800

Psychology of Coaching

Introduces the professional student to the psychological aspects of teaching and coaching. Attention given to the effect of sports on society, crowd control and the individual athlete. Current issues of physical education and athletics will be included.

BUSN 2740

Business Statistics I

The application of elementary statistics to business decisions, using descriptive statistical measures, probability distributions and estimation. This course also promotes technology literacy with use of current and emerging methods. Duplicate credit will not be allowed for BUSN 2740 and MATH 2670.

HRSM 3150

Human Resource Management

Managing human resources effectively to implement organizational strategies and achieve objectives. The strategic role of human resources and the management of human resource planning, selection, training, performance evaluation, compensation, safety and labor/management relations. Prerequisite MNGT 3100.

MKTG 4390

Sport & Event Marketing

Provides a practical look at the unique characteristics of the sports industry and their impact on the strategic approach to the marketing of sports and other events, to include pricing, determining the right event/sponsor, branding and maintaining relationships among parties involved. Prerequisite MKTG 3310.

ECON 4350

Sports Economics

This course will apply economic principles to selected aspects of professional and collegiate sports and sports leagues. It is intended to help students understand the business side of sports, how economics impact managerial decision making, and how it affects the games seen at the stadium or in the arena. Duplicate credit cannot be earned for PHED 4450 and ECON 4350.

PHED 4934

Internship in Sport Management

Students participate in a professional setting related to sport leadership or sport management to gain applied experiences in the field.