Dr. Darrat has a primary research interest in the areas of Marketing Ethics, Advertising and Promotions, International Marketing, and Salesperson Deviance. He has published in the Journal of Advertising, Journal of Personal Selling and Sales Management, and Journal of Retailing and Consumer Services among others. He has also presented his work at the World Marketing Congress, National Conference on Sales Management, and the Society for Marketing Advances. He has previously served as Track Chair of Marketing Ethics for the Academy of Marketing Science in 2012 and was the recipient of the NCSM Doctoral Fellow Award in 2010.
He currently teaches both undergraduate and graduate level courses with an emphasis on Professional Selling and Sales Management, International Marketing, and Strategic Marketing Management.