The Office of University Relations communicates with the institution's major constituencies, including prospective students and their parents; alumni, donors and other friends; current students and their parents; faculty and staff; the general public; the news media; those private and public agencies that provide us with research and gift funds; and high school counselors and other opinion leaders.

Emphasis in these communications is placed upon the high quality of academic activity, excellence of students and faculty, and services the university provides to its many constituencies. Internally, the office is responsible for keeping faculty and staff informed of events, activities and administrative actions.

Furthermore, the office is responsible for the management and coordination of university efforts relating to marketing and public relations, particularly with the news media. In these efforts, the office's staff cooperates and collaborates with the Marketing Committee and other divisions of the university.

Auburn Montgomery Style Guide